New York, NY, February 3rd, 2025 – We are pleased to announce the formation of Mile Marker via the merger of PlusMedia and Cage Point.  Mile Marker is a next-generation independent media agency that combines data-driven strategies, a multi-layered technology stack, and media accountability to drive business impact. The agency bridges brand and performance media, offering tailored solutions beyond traditional KPIs.

 

“Mile Marker is designed to serve marketing leaders under pressure to deliver real growth,” said Scott Shamberg, CEO. “Our solution is not one-size-fits-all. We focus on strategic, customized solutions that drive results.”

 

This merger reinforces Lightview Capital’s commitment to helping portfolio companies drive transformational growth through strategic, well aligned M&A.  

 

For more details, read the full announcement here.