Array, a leading content engagement solution provider for life sciences events, announced today that it has changed its name from Educational Measures® and focused its vision for the company going forward. The change consolidates the brand around the company’s Array content engagement software and services which have been used to increase audience engagement at over 7,000 life sciences events. Along with the new name, the company has debuted updated product branding and a new website at www.ArrayLive.com. The new look and messaging reflect the company’s focus on life sciences industry events and its commitment to helping clients create meaningful events that improve patient outcomes.
“Since the company was founded nearly two decades ago, the world of life sciences events has changed considerably. So, we evolve,” says Marc Crawford, CEO and Co-Founder of Array. “In the past year alone, we have enhanced our virtual and hybrid deployment options, built up our product development team, introduced new reporting features, and narrowed our business focus to life sciences industry events. And we have even bigger plans for 2021. It is time our brand reflects these changes as well.”
Array’s technology and services offer event planners a stress-free way to present content, engage audiences, and measure the impact of their events. Array Content Engagement Software includes over 25 unique interactive features that increase audience engagement by 80%. Array Managed iPads® provide in-person audiences with individual devices they can use to interact with live presentations. And finally, Array Client Success Services ensure smooth execution of events thanks to presenter training, expert advice, and technical support. These elements form a single solution to ensure a consistent experience across in-person, virtual, and even hybrid events.
“As virtual events continue to proliferate due to COVID-19, we are also starting to see the beginnings of hybrid deployment come into play,” says Jeannie Griffin, VP Product. “Hybrid means different things to different event planners, but everyone agrees it is the way of the future. Regardless of if an audience member is remote or in-person, our clients want to be able to deliver a consistent user experience, presenter experience and have analytics across both user types. With managed iPads for in-person and web-based access for remote audience members, we help them make this a reality, and we will continue to focus our development efforts in this area.”
This announcement comes after an impressive year for Array. Since March, Array has been used at over 1,200 virtual events with hundreds of thousands of life science attendees worldwide. In November, the company revealed they would be focusing exclusively on life sciences events–such as advisory boards, investigator meetings, CME events, and more. Array is currently the only content engagement solution designed exclusively for the life sciences industry.